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How & why auctions work! By our partners at Metro Auctions.

 

Why Sell By Auction?

 

Selling your home via the auction method truly is the most complete and effective way of selling your home. As always and with any method, it is crucial to have a great agency like imsold property in your corner who has a proven track record of successful sales behind them.

 

Achieve The Highest Price

 

The beauty of the auction process is the ability to bring buyers together in a competitive arena where the highest price can often be achieved.

 

The Auction Process

 

The auction process, when correctly executed, really does provide the seller and the buyer with the ability to get great results without lengthy conditions. In order to generate a ‘best possible’ outcome, imsold property will spend the weeks in the lead up to the auction generating as much interest as possible. Utilising a comprehensive marketing strategy to reach and target as many potential buyers as possible, plus their unique personal and company databases too.

We often see properties that sit in an active market, achieving lack lustre results due to a private treaty marketing strategy. Homes that are sold via private treaty are often marketed with a specific price, giving the owner only one way to negotiate and unfortunately, that is usually down. Conversely, the auction method enables the effective agent to take the price off the property and enable buyers to determine the price based upon comparable sales in the local area and up to date market information.

 

Be In Control

 

So in summary, in partnering with a great agency, you are able to control the process. You have the option to sell prior to the auction if the buyers want to be ahead of the competition and remove the property from the market. You can sell on the day with a good crowd, a great auctioneer and ample interest; and lastly, if you don’t get the result under the hammer, you can sell soon after to a ready bank of interested parties.

 

Get SOLD

 

In this market place, if your property has been sitting still with no real buyer interest, then why not let imsold property boost its buyer appeal with a fresh approach and a dynamic marketing strategy to help you achieve a result too!

David Holmes
Owner | Auctioneer