The Noosa Region – What buyers want
One of the many great things about the Noosa region is that it attracts people from all walks of life who seek a laidback lifestyle in a simply stunning location. Ultimately this sees a good mix of families, young people, professionals, business owners, and retirees all calling the region home.
But when it comes to selling your property, different features tend to resonate with each of these groups, so here’s a quick insight into what buyers want.
Families
According to the latest Census data for the Noosa region, 50.2 percent of people who call the area home are families with children and there are a number of features that tend to be high on their property wishlist.
In addition to an adequate number of bedrooms, second bathrooms tend to be a priority as is proximity to schools, sufficient storage space, and features that cater to leisure activities like swimming pools or outdoor entertaining areas.
Meanwhile, space for the growing family can be a major drawcard, with manageable two-acre blocks in proximity to town among the popular options.
First home buyers
Young people aged 20 to 29 make up 7.2 percent of the Noosa region population, with a further 4.4 percent of people aged 30 to 34. This demographic tends to be the first home buyers, and generally, they’re seeking three key things: affordability, accessibility, and low maintenance.
Marketing a property to this sector of buyers involves highlighting future capital growth potential and opportunity. This may not be their forever home but will serve them financially in the years to come as either a property they rent out or sell to take their next step on the housing ladder.
Professionals
One-fifth of the Noosa population is classed as professionals and 48.1 percent of families in the region are couples without children.
This professional couple class of buyers is often looking for lifestyle, convenience, and low maintenance, with a few luxury extras thrown in the side.
Whether it’s a water view, proximity to Hastings Street, or a suburb with a little prestige, most often they’re seeking a home or unit where little work and few renovations are required.
Business owners
The Noosa region is home to a thriving business community where many residents are sole operators, established entrepreneurs, or business owners who use their property as their premises.
For these buyers, dedicated home offices often prove an attractive feature, as do sheds for storage or separate entryways for customer access.
Semi retirees and retirees
The Noosa region is renowned as a retiree’s paradise. In fact, almost a quarter (24.4 percent) of the population is aged over 65, compared to 15.8 percent nationally.
Often arriving from interstate, this buyer has a fair bit of property experience under their belt and is using a lifetime of savings to enjoy their well-earned exit from the workforce.
What they’re most often looking for is a low-maintenance, easy-care, yet upmarket property that allows them to sustain their lifestyle and other pursuits such as travel.
A final insight
Knowing who your property is likely to appeal to allows you to better understand the areas you need to focus on, the improvements it might be worthwhile making, and the attributes you need to highlight prior to sale.
Meanwhile, an experienced agent with deep local insight will help you ensure your property is marketed to the right people, using the best available channels.
At imsold property, Andrew Johnson is that agent. Not only does he intimately understand the Noosa market and the best marketing strategies, but he also boasts an established database of potential buyers across these demographics.
Together, this helps ensure your property spends less time on the market and attains the best possible price.
About imsold
If you have any questions about selling your property or its current worth, imsold property’s best real estate agent Noosa heads is here to assist. We help vendors understand the selling process, with honest, clear communication and a dedication to our client’s needs.